UCL Marketing Science MSc

UCL Marketing Science MSc combines data science, analytical methods, AI and strategic marketing insight to prepare students for data-driven marketing roles.

For UCO Business users, this programme is most relevant to the Marketing pathway, with links to Marketing Analytics, Digital Marketing, Marketing Strategy, Market Research and Consumer Behaviour.

The programme is suitable for students interested in marketing analytics, AI-enabled marketing, customer insight, digital platforms and evidence-based marketing strategy.

Applicants need a minimum upper second-class UK Bachelor’s degree or an overseas qualification of an equivalent standard.

Applicants must have a strong analytical appetite and aptitude for quantitative analysis.

UCL states that applicants may come from varied degree backgrounds, including management, economics, statistics, engineering, computer science, psychology and other physical or social sciences.

The English-language level for this programme is UCL Level 2.

English-language evidence is required where the applicant does not meet UCL’s English-language exemption rules.

UCL offers English-language programmes through the Centre for Languages and International Education.