King’s College London Digital Marketing MSc

King’s College London Digital Marketing MSc is a postgraduate programme focused on digital marketing strategy, data-driven marketing, consumer behaviour, branding and online marketing practice.

For UCO Business users, this programme is most relevant to the Marketing pathway, with links to Digital Marketing, Marketing Analytics, Marketing Strategy, Consumer Behaviour and Branding.

The programme is suitable for students interested in digital marketing, brand growth, campaign strategy, consumer insight and marketing analytics roles.

Applicants need a minimum high 2:1 undergraduate Bachelor’s honours degree with a final mark of at least 65% in the UK marking scheme.

King’s welcomes applications from applicants with non-business degrees.

Applicants with lower classifications or unrelated degrees may be considered if they can demonstrate significant relevant work experience or offer a related graduate qualification such as a Masters or PGDip.

This programme uses King’s English language Band B.

IELTS Academic requirement: 7.0 overall with a minimum of 6.5 in each skill.

PTE Academic requirement: 69 overall with a minimum of 62 in each communicative skill.

TOEFL iBT requirement for tests before 21 January 2026: 100 overall with 25 in writing and 23 in each other skill.

TOEFL requirement from 21 January 2026: 5 overall with 4.5 in each skill.