Go-to-Market Program Manager, AWS Canada Commercial Business

The Go-to-Market Program Manager within AWS Canada's Commercial Business coordinates strategic customer-acquisition and pipeline-generation programmes across sales, marketing, partner and field-enablement teams. The role develops campaign project plans, aligns multiple stakeholder groups around shared objectives and uses data to assess programme performance and return on investment. It combines programme management with go-to-market strategy, commercial planning and cross-functional delivery, requiring the manager to identify priorities, remove blockers and continuously refine initiatives to support AWS growth objectives.

Develop and execute segment-specific, industry-specific and persona-specific programme strategies.

Build detailed project plans covering goals, messaging, channels, schedules and calls to action.

Coordinate programme activities across Sales, Marketing, Partner Marketing, Field Enablement and seller teams.

Align programme activities with strategic pipeline-generation and commercial objectives.

Clarify requirements, customer needs and priorities.

Track and measure programme effectiveness using performance metrics and ROI.

Analyse customer, seller and market feedback to improve programme strategy.

Coordinate cross-functional stakeholders and executive participants.

Oversee the creation and launch of sales and go-to-market content.

Identify patterns and opportunities for improved business and technical solutions.

Drive timely decisions and remove or escalate programme blockers.

Support technology and tool-adoption initiatives connected to commercial objectives.

At least 3 years of experience in business development, partnership management or sourcing new business.

Bachelor's degree in a relevant field or equivalent professional experience.

Experience communicating effectively with senior leadership.

Knowledge of cloud-computing technologies.

Experience in partner or customer relationship management.

Experience collaborating across multiple functions and stakeholder groups.

Strong analytical and communication capability.

Experience with CRM platforms such as Salesforce is preferred.

Experience managing projects involving cloud computing or IT infrastructure is preferred.

Ability to operate effectively in fast-moving, high-performance environments is preferred.